Notes about this sample proposal:
I deliver a proposal to the client at least a week before testing starts, to give the team time to review and adjust the test design. The details in this sample are drawn from several different projects. In an actual proposal, focus questions and tasks would be more numerous and more specific. This example represents an evaluation of a company web site.
Usability Test Proposal
has requested a usability test to assess comprehension, navigation, and
qualitative impressions of its general web site, Company.com.
On Date, six participants will perform structured tasks using
the web site and then evaluate the site. The
participants will fit a target user profile for the web site.
The results of the test will provide Company with
feedback on ease of use and user satisfaction with the Web site, and
recommendations for redesigning the site in order to maximize user appeal.
users get a clear and accurate picture of Company from
their initial interaction with the web site?
users easily access information about what Company offers?
they quickly find specific details about Company that they
are interested in?
Can they find their way back to pieces of information that they had seen before?
Is the text on the page (headings, labels, hyperlinks) clear?
Do links afford appropriate expectations for the resulting pages?
do users react to the design of the Web site?
Do they find it organized, attractive, and easy to use?
they feel like the site is appropriately geared to their profession?
they find the information on the Web site useful? What else would they like to see to make it more useful?
they recommend the site to others?
Participants will first fill out consent and confidentiality agreements, and answer a background questionnaire. Then participants will perform a series of tasks using the web site. After all tasks are completed, participants will answer a post-test questionnaire.
Data gathered will be observations of usability issues, time on task, success rates on task, and qualitative reactions and ratings.
five minutes and explore the Company web site.
Please state aloud your first impressions and what draws your attention
in the site. Then close the browser
window and describe in your own words what Company is all
on this first impression, what do you like most so far about the Company web site?
donít you like about it?
the following tasks, imagine you need to make a presentation to your colleagues
in order to discuss whether or not you should use
Company for future business needs. In order to make the
presentation, you need to gather some basic information about Company. Please perform the following tasks with this goal in
is your age?
is your gender?
is your current job title?
long have you been in this position? (If
under 2 years, please give previous job titles.)
describe your general responsibilities in your current position.
long have you used a computer?
long have you used the Internet?
computer and Internet resources do you use for your work?
of these resources is your favorite? Why?
rate the Company
site in answer to the following questions (rate on a scale from 1 to 5, where 1
= Completely Disagree and 5 = Completely Agree), and explain your answer:
was easy to find information in the Company
web site appears to have all the functions and
capabilities I need.
was able to recover from mistakes very quickly in the
am satisfied with the Company
did you find most useful in this web site?
didnít you like about this web site?
was missing from this web site?
do you think is the best audience for this web site? Who do you think it is designed for?
you recommend this web site to others? Why
or why not?
Contact me at email@example.com
Content © 2001 Hanna Research & Consulting
Last modified: November 21, 2004